Business|Interview Member
Launchmetrics adds AI layer to measure whether brand messages land, not just reach
Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...
loading...
Fashion
PFW SS27 trend watch: Metallics shine at Saint Laurent, Dior and Balmain
After several seasons dominated by minimalism and pared-back dressing, Paris Fashion Week SS27 signaled a renewed appetite for high-impact glamour for both night and day. For designers, metallic finishes, particularly in gold and silver, offered an immediate and effective way to deliver that sense of luxury and indulgence. At Saint Laurent, what...
loading...