Fashion news and fashion jobs

Launchmetrics adds AI layer to measure whether brand messages land, not just reach

Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...

Member

Fashion

PFW SS27 trend watch: Metallics shine at Saint Laurent, Dior and Balmain

After several seasons dominated by minimalism and pared-back dressing, Paris Fashion Week SS27 signaled a renewed appetite for high-impact glamour for both night and day. For designers, metallic finishes, particularly in gold and silver, offered an immediate and effective way to deliver that sense of luxury and indulgence. At Saint Laurent, what...

Business|CEO Interview Member

Represent CEO Paul Spencer on global expansion, category growth and brand identity

“When I joined Represent, the boys [founders George and Michael Heaton] had already created something incredibly special,” Paul Spencer, CEO of the British luxury brand said, when asked about his journey so far at the helm. “My role was never to corporatise that or take away what made the brand successful. It was to build the infrastructure,...

Fashion |Interview

Liberty London's new head of design talks balancing heritage with contemporary evolution

Luxury department store Liberty London is continuing efforts to solidify the foundations of its in-house fashion category with the appointment of Sinead O’Brien as its new head of design. O’Brien had previously worked under Vivienne Westwood before taking up consultancy roles at brands like Erdem and Roksanda. At Liberty, her first collection...