Fashion news and fashion jobs

Primark commits to 85 million euro investment in Spain and Portugal

Madrid – As part of its sustained commitment to the Spanish and Portuguese markets, Primark's management for Iberia has just announced an investment of over 85 million euros (100 million dollars) in its businesses in both countries. These funds will be used for the refurbishment of part of its current store portfolio and for the opening of new...

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Fashion

ModaXpress rebrand to focus on “evolution, not revolution”

ModaXpress, the women’s fashion brand and e-commerce retailer that specialises in curve-enhancing apparel and is known for its Colombian-style butt lift jeans, is rebranding with a fresh identity, upgraded e-commerce platform, and expanded product strategy to mark its 20th anniversary. In a statement, ModaXpress said the rebrand will focus on...

Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

Retail|Commentary Member

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...