Fashion
The 4 billion dollar shoe that fashion never wanted: the rise and fall of Allbirds
In 2016, a New Zealand football player-turned-entrepreneur and a biotech engineer launched a wool sneaker on Kickstarter. They hit their 30,000 dollars goal in five days, raised 119,000 dollars in total, and set in motion one of the most instructive brand stories of the decade. This week, Allbirds agreed to sell all of its intellectual property...
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BusinessMember
Nike shifts from 'direct-first' to 'city-led' strategy amidst Q3 challenges
US brand Nike has reported financial results for the third quarter of fiscal 2026, ending February 28, 2026, revealing a period of strategic rebalancing. The company recorded revenues of 11.3 billion dollars, remaining flat on a reported basis compared to the previous year. On a currency-neutral basis, revenues declined by 3 percent. The results...
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