Fashion news and fashion jobs

Mulberry’s LFW return puts Britishness back at the heart of its revival

Christopher Kane’s debut for Mulberry will bring the British luxury house back to the London runway for the first time in years, as its turnaround strategy enters a new phase focused on brand desirability, ready-to-wear and British identity. The label will be returning to London Fashion Week for a show on September 20, where Kane is expected to...

BusinessMember

Influencer content: The IP rights fashion brands need to secure

Paying an influencer to create content does not necessarily give a fashion brand the right to reuse it. A brand may commission a short video for a product launch, then repurpose it for paid advertising, its website, an email campaign or an in-store screen. Months later, it may revive the content for a new colourway, even though the original...

Fairs|Report Member

Première Vision Paris: What fabrics reveal about AW27/28 trends

According to the experts at the Première Vision trade show, innovation for autumn/winter 2027/2028 is not necessarily about inventing new materials. It is about reintroducing colour and expression into wardrobes, injecting technology into classic fabrics and reinterpreting traditional skills. For this edition, held from September 1 to 3, 2026,...

People|Interview

Neelam Shami Rao: “We must develop products better suited to the European market”

With the Free Trade Agreement (FTA), India has gained a significant tariff advantage to strengthen its presence in the European textile market. How does the country plan to transform its industry and offering to capitalise on this? FashionUnited spoke exclusively with Neelam Shami Rao, secretary of the Indian Ministry of Textiles, during her...