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AI and luxury: New battle for visibility on ChatGPT

For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...

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Fashion

Lyst: Metallics lead rising consumer interest in colour

British fashion search platform Lyst has analysed how shoppers' interest in colour is evolving. Its data indicates that metallic tones have gained the most ground in the last month. According to Lyst, metallics top the list with a +17 percent monthly increase. They are followed by white with a +14 percent increase, beige tones with +13 percent,...

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FitFlop CEO: “We want to own summer”

British footwear brand FitFlop, founded by wellness entrepreneur Marcia Kilgore in 2007 and known for its ergonomic and wellness footwear, is undergoing a brand evolution to transform into a global lifestyle brand, aiming to "own summer" by focusing on women's footwear and expanding its reach through strategic collaborations to become a billion...

Fashion

Between heatwave and restraint: Menswear trends from Paris

Paris Men's Fashion Week for spring/summer 2027 was overshadowed by a heatwave, from which only a few moments stood out visually. The focus was therefore on fans, umbrellas, and an artificial wave complete with a sandy beach at Louis Vuitton. The French fashion house, under the direction of US rapper Pharrell Williams, garnered attention with...