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Mulberry's 'Back to Mulberry Spirit' strategy boosts global sales performance

British lifestyle brand Mulberry has delivered a strong sales performance for the second half of the 2026 financial year, supported by a turnaround strategy focused on brand reignition and full price discipline. The group reported constant currency sales growth of 13.6 percent during the second half (H2) of the 52 weeks ended March 28, 2026....

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How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

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The Bhavitha Mandava strategy: What Chanel's playbook means for your brand

In the summer of 2024, Bhavitha Mandava was on a Brooklyn subway platform finishing her master's degree at NYU and not looking for a modelling career. That was when a scout noticed her and, within two weeks, Matthieu Blazy – then at Bottega Veneta – had cast her in a show. Eighteen months later, she is Chanel's first Indian House Ambassador. The...

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Individual and versatile: Denim trends for AW26 womenswear

Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...