Maybe it is not a coincidence therefore, that Reebok also this week announced its official mission to make fitness fun again, by cooperating with top global fitness instructors renowned for their unique approach to exercise. According to in-depth research conducted by Reebok, women around the world are looking for a way to take the boredom out of staying fit.
Reebok's ambitious mission to make fitness fun again is a long-term, global commitment. A team of Reebok fitness instructors is working with the brand on a ‘groundbreaking’ new women’s fitness initiative for spring 2009 and beyond.
photo: Reebok website