Reebok fitness fun

Wednesday, 20 August 2008
Following a research conducted by Reebok, woman around the world could do with bit more fitness fun. The research tells us that women are looking for a way to take the boredom out of staying fit. The British producer of athletic footwear, apparel, and accessories identified the need to bring fun back into fitness through proprietary research and information gathered by GFK/Roper Worldwide. In 2008, based on 15,000 women in 25 countries, GFK/Roper Worldwide found that nearly half of the women said that while they know exercise and keeping fit is very important to their overall health and well being, less than 25% participate in fitness often.

According to the research women perceive exercise as a chore, and would workout more often if the gym was fun. It also illustrated it is a universal truth that women find exercise transformational and empowering, they push it aside because it is perceived as a boring chore.

To fulfil this consumer need, Reebok is looking to make fitness fun again through an exciting partnership with top instructors renowned for their fresh, fun approach to working out. The Reebok Global Instructors Team have partnered with the brand to debut a new fitness initiative, to be announced later this year.

Reebok's fitness fun project will be supported by an integrated global marketing campaign featuring the Reebok Global Instructors Team. On September 15, 2008 Reebok will debut its new women's fitness website reebok.com/women. The site will be set up to inspiring consumers to become active and think about fitness and movement in a different way. The project will run long-term and Reebok is working on a new women's fitness initiative for spring 2009 and beyond.

Image: Reebok