O Oscar's new president

Thursday, 18 October 2007
O Oscar, an Oscar de la Renta Company has announced Sandra Campos as President of the women’s better sportswear line. The women’s sportswear is designed and marketed under a licensing agreement between Oscar de la Renta, Ltd. and Kellwood Company. The designer alliance is a division, which consists of the women’s better and above price point brands. The O Oscar brand launched exclusively at Macy’s in February of this year as a women’s better sportswear collection.

Campos has served in key senior vice president posts with Polo Ralph Lauren, Nautica, and Polo Jeans. For the past two years she was president of Mobi, Inc., a designer packaging company, which she co-founded in 2005. “Sandra has a strong foundation in building women’s better businesses and running the day-to-day operations of the organization across the enterprise from product strategy to retail execution. Her experience with high profile fashion brands and her business acumen are a welcomed addition to our Designer Alliance,” said Weinberg.

Last month, Kellwood Company signed a licensing agreement with Oscar de la Renta, Ltd. to market a better men’s dress shirt collection under the O Oscar.

Image: Oscar de la Renta