Fashion news and fashion jobs

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

Member

Business|Interview Member

8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

Fairs|Report

Amid fair evolution: CIFF 66 signals reset as brands reposition, refresh, and test new strategies

A dusting of snow lined the street on the opening morning of Copenhagen International Fashion Fair (CIFF) as buyers made their way to the Bella Center for the 2026 winter iteration, held January 27 to 29. This season, the fair, celebrating its 66th edition, introduced a slew of new features designed to energise the event and support brands and...

Fashion

A return to craft and contemplation for Haute Couture

What is the role of couture collections in 2026? It is a question designers seemed to be grappling with this haute couture season. Couture remains the pinnacle of luxury, yet in a world in flux, recent seasons have sometimes rendered its ostentatious creations more vanity project than wearable proposition. This season, however, some voices –...