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How Boot Barn built its America 250 campaign: 'The cowboy is the ultimate symbol of patriotism'

Boot Barn launched 250 Strong, a digital storytelling campaign built around six athletes and shot at LF Ranch in Augusta, Montana. It was timed to the United States semiquincentennial, the 250th anniversary of the Declaration of Independence marked on July 4, and it puts the cowboy at the centre of the celebration. "Since its founding, America...

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On aims for further growth, sets new targets for 2029

Swiss sportswear provider On Holding AG presented its new financial targets for the period up to 2029 on Tuesday, ahead of an investor day. The company also confirmed its current annual forecasts. For the next three years, On is aiming for average annual sales growth in the high teens on a currency-neutral basis. This should bring total sales in...

Fashion |Interview

Evie Evangelou on fashion as diplomacy, first ladies and F4D's UN General Assembly luncheon

Fashion 4 Development (F4D) holds its 14th Official First Ladies Luncheon at the Pierre Hotel in New York on Tuesday, staged during the 81st session of the UN General Assembly. Evie Evangelou, founder and president of F4D, co-hosts with Dame Amanda Schumacher, founder of The Tree of Life Foundation, in a programme that includes a runway...

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Puma is driving performance: How Another Cotton Lab plans to continue its growth

Since its launch in 2023, Another Cotton Lab has grown from a Düsseldorf-based lifestyle label into a company that achieved a double-digit million euro turnover in 2024. The next phase is set to follow, focusing on increased performance, more of its own stores and a stronger international presence. The collaboration with Puma is a gateway into a...