Retail

Brochu Walker to open first international flagship this summer

Los Angeles-based Brochu Walker, known for its "quiet luxury" aesthetic, is set to open its debut international flagship in Seoul, South Korea, in July, as part of the brand’s global evolution strategy. Brochu Walker has secured a 7,152 square foot store at Apgujeong-ro 42-gil 26, Gangnam-gu in Seoul, which will house five floors, including two...

loading...

Fairs|Report

Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

loading...

Fashion |In Pictures

Rio de Janeiro fashion week SS27 trends: Black minimalism to opulent maximalism

Rio de Janeiro Fashion Week (April 14–18, 2026) marked a significant return to the Brazilian fashion calendar after a ten-year hiatus, with the aim of repositioning the city as an international fashion hub and drawing global buyers. To streamline the national schedule and reduce overlap, organizers IMM shifted São Paulo Fashion Week to the...

loading...

Fashion |Interview

Inside Fashion in Helsinki 2026: From shaping Nordic identity to platforming new voices

This month, Helsinki is preparing for a new edition of its annual Fashion in Helsinki event. With an official schedule running May 26 to 30, the occasion is overflowing with independent, young, and in some cases well-established talent from the region, underlining the city’s status as a growing fashion capital. While many of these locations...

loading...