Fashion
How Snapchat wants to transform relationships between luxury fashion houses and consumers
Marketing and media directors from luxury fashion houses gathered alongside press representatives at the former Paris auction house of the UK-US company Sotheby’s. So-called Snap Stars, content creators on the US social media platform Snapchat, also attended the Crafted for Luxury event organised by Snapchat. The evening opened with the thesis:...
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Business|CEO Interview Member
Kirsty Glenne on Paravel’s comeback, from bankruptcy to relaunch
Paravel is back. The American travel brand, which filed for bankruptcy in May 2025 and was bought by ATR Group, relaunched on October 8 with a tight edit of its best-known pieces, including the Aviator suitcase and Signature Canvas Tote. “What we saw was a brand with genuine consumer love, recognition, and demand that had never gone away,”...
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