Steve Madden announces bed and bath line

Friday, 21 November 2008
Shoe, accessory and apparel maker Steven Madden Ltd. signed a licensing agreement with Revman International Inc. to produce a collection of bedding and bath products under the Steve Madden brandname.

The collection will include sheets, comforters, decorative pillows, window treatments, throws, beach and bath towels, bath rugs and accessories, and other bed and bath products. The line will be sold in specialty and better department stores in spring 2009.

"Introducing bedding and bath merchandise marks a significant milestone for us as we continue to diversify into additional merchandise categories," said Edward Rosenfeld, chief executive officer of Steve Madden. "We are pleased that this new bedding and bath line will expand the company's offerings for our existing retail partners as well as enable us to extend into new specialty retailers."

"We are excited to be working with Steve Madden and look forward to translating his unique fashion sense into products for the home," said Richard Roman, president of Revman International.

"The Steve Madden brand has a large and loyal following of fashion-forward, trend conscious consumers who will welcome the opportunity to bring this brand into their homes".

Revman's other licensed lines include Tommy Hilfiger, Michael Kors, Perry Ellis, Tracy Reese, Tommy Bahama, Columbia, Laura Ashley and Marimekko.