The ecommerce site offers a wide selection of the Spring/Summer 2008 collections, including ready to wear, and Stella’s cruelty-free shoes, bags and accessories. Each item is available to shop separately or “by look”, styled by Stella herself, with a video option to see the clothes in movement.
To celebrate the launch, each new member can get a chance to win a Stella Golden Ticket and win a new appaloosa bag. Stella McCartney also offers carbon neutral delivery options for the environmentally-friendly consumer.
The rest of the site celebrates every aspect of the Stella McCartney world online including adidas by Stella McCartney, fragances, organic skincare and lingerie. A special section dedicated to “Stella’s World” featuring videos and photos offers behind-the-scenes access to the brand and its most currents news.