IMRG Member Retail Decisions (ReD), a world leader in card fraud prevention, payment processing and card issuing, have revealed that the busiest online shopping hour was between 13:00 and 14:00, when retailers started heavily discounting and consumers looked to scoop a Christmas bargain during their lunch break, spending a combined total of £33 million online in this hour alone. According to ReD, a massive £1.4 million was spent at 13:43 making today the busiest online shopping minute ever.
David Smith, Director of Operations, at IMRG commented: "With more and more consumers taking advantage of the convenience and price savings available online, it is no surprise that today sees the highest sales ever online in a single day. As shoppers go online to bag the Christmas bargains our latest research discovered that nearly three quarters of internet shoppers would be doing half or more of their total Christmas shopping online. If consumers continue to spend at this level we will exceed our December forecast of £5bn”.