Lara Stone fronts Jaeger

Friday, 31 July 2009
Photographed by great photographers including Mario Testino, Steven Meisel, Mario Sorrenti and Terry Richardson, Dutch model Lara Stone is facing Jaeger London's Autumn/Winter 2009 campaign. Jaeger new campaign was shot on location at the new home of London Fashion Week, Somerset House. It's the first time in many years that Jaeger has shot on location in central London.

Belinda Earl, Jaeger's Group Chief Executive, comments: 'We are delighted to have secured Lara Stone for our Jaeger London campaign this season. We feel Lara really personifies the Jaeger woman. She's stylish, confident and chic and is a real woman, which is why we chose her as our model for our Autumn/Winter 2009 collections.'

Together with male Jon Kortajarena, Stone is styled in Jaeger London Autumn/Winter 2009 pieces that typify Jaeger's design heritage: graphic, monochromatic, POW, camel, with a focus on detail and pops of colour. The dynamic filmish shoot is captured by Emma Summerton, who photographs for Italian, British and Japanese Vogue and I-D.