Harvey Nichols to trial online fashion

Sunday, 21 June 2009
Harvey Nichols is to trial selling fashion online later this year. The luxury retailer, which this year expects profits to fall 40 per cent, will develop its online presence as a support function to its stores by offering commoditised fashion and accessories.

Harvey Nichols chief executive Joseph Wan told Retail Week the plan to develop the site was not an about-face on online strategy. Wan has in the past been cautious about selling luxury goods online, stating the platform does not work for items sold at the high-end price spectrum.

Wan sated the types of products that will be sold online include items such as denim and shirts. He plans to broaden the offer each year after a review of each season's performance.

The upcoming season will see Harvey Nichols increase its young fashion offer, targeting a more recession proof consumers with increased levels of disposable income. The London Knightsbridge flagship will see its fourth floor converted to offer mainstream brands from August and re-open early 2010.