The EA7/Reebok and Emporio Armani/Reebok collections debuted at Milan Fashion Week, within the Emporio Armani menswear show. The collection infused Reebok’s sporting DNA and Armani’s contemporary vision towards fashion.
"Today sportswear and active wear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy. As with all my collaborations, I am delighted to be working with experts in their field," said Giorgio Armani.
Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010.