Fairs|Report
Chinese market: How a local presence helps French brands to establish themselves
During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....
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Fashion |In Pictures
Rio de Janeiro fashion week SS27 trends: Black minimalism to opulent maximalism
Rio de Janeiro Fashion Week (April 14–18, 2026) marked a significant return to the Brazilian fashion calendar after a ten-year hiatus, with the aim of repositioning the city as an international fashion hub and drawing global buyers. To streamline the national schedule and reduce overlap, organizers IMM shifted São Paulo Fashion Week to the...
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