Fashion news and fashion jobs

Becoming entertainment: the future of fashion retail branding

We live in a time of overwhelming brand messaging, where even individuals carefully curate their own brands, and traditional communication finds it hard to cut through. This noise has awakened an exciting shift: brands are moving away from traditional advertising and embracing a new brand-entertainment hybrid that is delivering clear stand out....

Fashion

Clothing becomes almost secondary at Louis Vuitton Men's autumn-winter 2026 show

The Louis Vuitton men's autumn-winter 2026 show was held in the immediate vicinity of the Fondation Louis Vuitton, within the Jardin d’Acclimatation. For this new season, men's collections artistic director, Pharrell Williams, envisioned much more than a collection: a global Louis Vuitton universe. A pragmatic approach to clothing In these times...

Fashion

Imperfect, transformative and full of illusions: Menswear trends from Milan

Milan Fashion Week for the autumn/winter 2026 season did not feature a packed schedule. Few major names presented their collections in the fashion capital. Nevertheless, there were several fashion highlights that explored themes of change and transformation. Here is an overview of the latest trends from Milan. Imperfect Domenico Orefice, Prada...

People

Heikki Salonen joins Salomon as creative director

French outdoor specialist Salomon, known for its skiing, snowboarding, and technical footwear, has named former MM6 Maison Margiela creative Heikki Salonen as its first-ever creative director to usher in a “transformative new era”. Finnish designer Salonen, who has a career spanning 30 years, was most recently at MM6, part of Maison Margiela,...