Fashion

Tommy Hilfiger continues to drive growth through fashion-tainment

American fashion and lifestyle brand Tommy Hilfiger, known for its preppy “American cool” aesthetic, is continuing to drive forward with its fashion-tainment strategy, combining sports, fashion and entertainment, by adding NFL star Travis Kelce to its roster as it looks to target the growing pre-game tunnel walk. Tommy Hilfiger has a 40-year...

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Fashion

The 4 billion dollar shoe that fashion never wanted: the rise and fall of Allbirds

In 2016, a New Zealand football player-turned-entrepreneur and a biotech engineer launched a wool sneaker on Kickstarter. They hit their 30,000 dollars goal in five days, raised 119,000 dollars in total, and set in motion one of the most instructive brand stories of the decade. This week, Allbirds agreed to sell all of its intellectual property...

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BusinessMember

Nike shifts from 'direct-first' to 'city-led' strategy amidst Q3 challenges

US brand Nike has reported financial results for the third quarter of fiscal 2026, ending February 28, 2026, revealing a period of strategic rebalancing. The company recorded revenues of 11.3 billion dollars, remaining flat on a reported basis compared to the previous year. On a currency-neutral basis, revenues declined by 3 percent. The results...

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People|CEO profile Member

How Maximilian Böck is quietly building Marc O'Polo into a global brand

At a time when many fashion brands are grappling with a volatile global economy and intense competition, Maximilian Böck, chief executive officer of the German fashion brand Marc O'Polo, remains committed to his goal of transforming the company into a truly global presence. Böck's family led the brand, founded in Stockholm in 1967, to its...

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