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PLEIN SPORT ARRIVES IN ANTWERP
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TOPIC: PLEIN SPORT ARRIVES IN ANTWERP
#13963
PLEIN SPORT ARRIVES IN ANTWERP 6 Months ago  
PLEIN SPORT, the luxury activewear line launched in September 2016 by the PHILIPP PLEIN GROUP inaugurates a 262 square meter shop in shop in an ex bank vault within the renowned luxury multibrand store VERSO.

The PLEIN SPORT cybermannequin at VERSO’S entrance beckons customers to visit the golden caveau below which serves as a backdrop to the innovative PLEIN SPORT collection designed for men and women who choose to work out in style.

Designed by the Italian architectural firm CLS, the 262 square meter store features many inventive gym inspired elements including gymnastic rings, weight benches and punching bags, developed in PLEIN SPORT language and realized in raw iron and black marble with touches of polished brass. Many of the vault’s original golden fittings were melted down and reshaped into barbells, freestanding displays, and glittering shelves, while a series of safe deposit boxes and other original bank features have been preserved and restored with care, all part of the luxury gym concept that defines PLEIN SPORT stores worldwide.


PLEIN SPORT at VERSO , Lange Gasthuisstraat 9, 2000 Antwerp, Belgium

www.verso.com
 
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