Dutch design duo opened their first concession store at Harvey Nichols in London. The shop-in-shop is designed by OMA the same architectural research institute behind the Prada Epicenter in New York, which is not only a boutique but also a public space, gallery, and performance area in one.
Created following a brand study of the Dutch fashion house, the new design is a blueprint for Viktor & Rolf mens store for the future. Enlargement is the main idea behind the interior and is visualised by an enormous V&R logo, and massive column made out of black resin.
Viktor & Rolf is one of the menwear collections debuting this season at Harvey Nichols. Markus Lupfer, Givenchy and Jil Sander also arrived this spring.