Swiss watch-makers Swatch have marked their on-going partnership with the British Fashion Council and London Fashion Week with the creation of a limited edition LFW watch.
Limited to only 777 pieces, the LFW collectable ‘Rosso’ watch is a classic shade of pillar-box red featuring three special loops on the straps with the London Fashion Week logo in a crisp white, a sharp contrast to the red.
In addition, the watch has also replaced the watch hands with a safety pin, as a subtle nod to the fashion industry.
Available from six London Swatch stores - Brompton Road, One New Change, Oxford Street, Liverpool Street, Westfield White City, Westfield Stratford and Victoria, as well as online, each watch will be numbered and packaged in a special London Fashion Week sleeve. The Rosso LFW watch costs 51 pounds.