Sergio: LFW Shoe Hunter

Friday, 12 September 2014
As all eyes turn to the UK for the start of London Fashion Week, online fashion outlet site has hired a on-ground roving reporter to record the latest trends in footwear: Sergio - the shoe hunting dachshund.

Following in the footsteps of some the fashion industry's most beloved pets, such as Karl Lagerfeld's famed cat Choupette, Sergio will be getting cozy with London's top designers during LFW. He will be attending LFW runway shows and presentations with a camera attached to his collar to capture behind the scenes snaps and runway footage of the latest footwear designs. will be uploading photographs, as well as video footage filmed by Sergio and uploading it to its website throughout LFW. The miniature dog reporter will also take over the online fashion outlet's social media accounts to share photographs of his fashion adventure, interviews, updates as well as style hints.

Viewers can follow Sergio's adventures online at as he prepares for his first runway show today, from Eudon Choi at 2 pm in Somerset House.

Related News