Designers Pierpaolo Piccioli and Maria Grazia Chiuri showed "couture as culture" for their Spring/Summer 2014 collection. Taking inspiration from army uniform and everyday items like the Havaiana, they took an every day fabric like denim, but worked it cut and sewn and bonded into paneled suits and coats.
Sweaters and lightweight jackets were given couture utility details with navy camouflage making a statement in suits and outerwear.
"We started with the idea of uniform to give freedom to people," the designers said backstage. "Our proposition of beauty for men is to be free to do your own choices."