With the Olympics only a few months away, yesterday the Team GB kits, which have been a closely guarded secret, were unveiled at a gala event at the Tower of London. Designed by British fashion designer Stella McCartney, who was appointed by adidas, Official Sportswear Partner of Team GB and Paralympics GB, as Creative Director for the project is the most comprehensive range that’s ever been supplied to a national team.
The kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games combines both the best in performance technologies and British style, with the Union Jack being McCartney’s influence on the design, whereas instead of simply using the flag in its traditional form she broke it up and used various elements to produce a ‘modern and contemporary’ kit.
Stella McCartney said: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
More than 900 British athletes across the 26 Olympic and 20 Paralympic sports will be supplied with competition uniforms, training wear, a presentation suit, footwear and accessories by adidas. This equates to the sportswear brand producing a total of approximately 175,000 items of clothing, which is made up of 590 individual articles.
Replica ranges of the British team kit will go on sale in April, including football, tennis, cycling, basketball, athletics and swimwear.
Britain isn't the only team that will be dressed by a top designer, the American team is working with Ralph Lauren, and Giorgio Armani will be dressing Italian Olympians.