Swedish fast-fashion retailer H&M has tapped singers Lady Gaga and Tony Bennett to star in its upcoming holiday campaign.
The duo will appear in print and online ads for the fashion label's holiday wear around the world from the end of November onwards. Both artists have been shoot wearing items from H&M's impending holiday collection.
The advertisement campaign also includes a commercial starring the two, during which they will be performing a new track from their upcoming collaborative album, “Cheek to Cheek,” set to launch September 23.
An extended version of the commercial will be features online on H&M website. The collaborative imitative continues on from Lady Gaga officially opening H&M's flagship store in New York Times last November.
H&M is known for its many collaborations and partnerships with a host of celebrities, ranging from models such as Gisele Bundchen and Doutzen Kroes, singers to designers such as Alexander Wang and Isabel Marant.
Photo: Lady Gaga and Tony Bennett for H&M, Devin Doyle/H&M