Last night in London, David Beckham celebrated the global launch of his Bodywear collection for H&M with an in-store event, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion.
At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis joined him to toast his Bodywear range.
“I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman’s club, which felt both traditional and brand new. It’s the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection,” said David Beckham.
“The debut of David Beckham Bodywear is a very special moment for us at H&M. It marks the beginning of a new kind of long-term partnership for H&M, one based on quality and excellent design to H&M prices. I am very excited to see how our customers will receive the David Beckham Bodywear collection,” added Karl-Johan Persson, CEO of H&M.
This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 H&M stores worldwide, as well as online.