Chanel goes supermarket chic

Tuesday, 04 March 2014
Grocery shopping has never been so glamorous as with the Chanel AW14 catwalk supermarket. Karl Lagerfeld transformed the Grand Palais into a Chanel-style store, complete with aisles of Chanel branded products, trolleys and advertisements.

Models carried Chanel-inspired shopping baskets with the house's signature chains, or vacuum-packed quilted leather classic bags. Browsing the shelves, the models appeared to be shopping, and helping other customers with purchases. All whilst modeling the latest collection by the luxury fashion house.

The collection was more than suitable for the luxe shopper, with leather cut tracksuits and sparkly tops paired with metallic denim. A tweed ankle length coat updated the house's signature fabric in a style that has been dominating the catwalk season.

Images: Chanel AW14

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