Karl Lagerfeld sets up shop on Regent Street

Wednesday, 27 November 2013
The iconic designer is getting ready to open his first store in the heart of London. The new store is set to become a flagship store and his biggest shop to date in Europe.

Lagerfeld London store ready to launch by spring 2014

Karl Lagerfeld is currently in a global expansion phase, like many other retailers, and has managed to secure a prime location for the flagship store. The 2,700 square foot store will be on the famous Regent Street, near the newly opened J.Crew flagship store and is set to open next year March.

The Karl Lagerfeld flagship shop will offer the designers full range, including men's and women's ready to wear line, accessories, handbags, shoes and limited edition collections. The store's interior will be designed in Lagerfeld traditional monochromatic scheme, black and white, and will feature iPads built into display cases so visitors can see the collection online, take photos and leave online messages for Lagerfeld.

Similar to the new H&M New York Times Square flagship store's fitting rooms, Lagerfeld's changing rooms also allow customers the option to photograph themselves and share the images directly via social media.

Pier Paolo Righi, Chief Executive Officer of Karl Lagerfeld told WWD, “Opening on Regent Street provides us with an exceptional opportunity to position our brand in this important market.” He added that the brand sees London as one the world's “leading cities when it comes to retail” and that the location and presence in London will reflect the “brand's aesthetic.

The Karl Lagerfeld fashion label is owned by the British investment fund Apax Partners, who has aided the brand's international development. Karl Lagerfeld currently has two concession stores in Harrods and Selfridges, as well as stores in Amsterdam, Paris, Munich, Berlin, Antwerp, Beijing and Shanghai.

Photos: Karl Lagerfeld, interiors of the Lagerfeld stores in Amsterdam and Munich.