Harrods launches The Handbag Narratives

Wednesday, 10 July 2013
Harrods is celebrating the expansion of its luxury accessories department with The Handbag Narratives – an exhibition showcasing more than 20 of the world’s leading luxury handbag makers. The iconic department store has installed giant-sized handbags in its windows to launch the Handbag Narratives campaign.

The bags on offer include a huge Mulberry Willow, a Chloé bag the size of a climbing frame, a cow-print Fendi bag and an oversized MCM backpack.


Harrods' Expansion of accessories sees exclusive collaborations

The project highlights the store’s vast expansion of its accessories space over the past year, and sees 20 leading brands contribute to the campaign with exclusive, limited-edition pieces.

Prada has created one oversized Galleria tote in navy Ostrich, retailing at 36,000 pounds, while 14 of Burberry’s Crush Bags in calf hair, approximately 1900 pounds, to make their global debut in store.

Victoria Beckham offers four Mini Tote bags in powder python at 2,750 pounds, while Fendi has made five of its 2Jours bags in Harrods green crocodile, which retail at 17,500 pounds each.

A pop-up space on the ground floor carries the limited-edition offerings, while a photo booth makes shoppers look like a Harrods magazine cover star.

Loewe’s installation is formed of miniature versions of the tools used to make the brand’s cult Amazona bag dipped in gold.

The Handbag Narratives windows have been designed to mark a year of expansion at Harrods accessories hall, which is now a 40,000-square-foot space, one of the largest luxury accessories halls anywhere in the world. Events will continue until 24 August.

Image: Harrods bags by Victoria Beckham, Stella McCartney, See by Chloe and Mulberry

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