The winning finalist will receive $300,000The 300,000 US dollar prize will be awarded based on the selection committee's meetings with each finalist. Two runner-up awards of 100,000 US dollars will also be awarded.
As part of the event, the finalists will participate in a design challenge underwritten by Maybelline New York, as well as a fashion show at Los Angeles’ Chateau Marmont in October, which takes place with the support of Thecorner.com.
J.Crew is the sponsor partner of the fund, with underwriters including Carolina Herrera, Neiman Marcus, Nordstrom, Reed Krakoff and Kate Spade New York. The prize not only provides financial security for designers to pursue their own vision but also gives business mentoring in areas such as a planning, marketing, exporting, production and sales.
Image: CFDA 2013