Burberry have announced it will open a menswear standalone boutique. The company has seen strong menswear sales, which played a key role in its profit growth in the past year. Demand for Burberry's menswear collections triggered “a significant growth opportunity” and the company said new initiatives such as tailoring, range intensification, retail merchandising and increasing men’s only marketing all contributed to the performance with menswear sales growing by 26%.
The first men's standalone boutique is expected to open in Knightsbridge later this year, and chief executive officer Angela Ahrendts commented it could be “the beginning of a brilliant new concept”.
Burberry is further planning to open its biggest ever store on London’s Regent Street later this year. Although the brand has refused to give an exact date Ahrendts, the store is expected to open in late summer or early autumn to be Burberry's “most digitally advanced store in the world.”
Burberry saw revenue rise nearly 25% to £1.86bn in the year to March 31 while adjusted profit before tax rose 26% during the period to £376m.