Business|Interview Member
How Boot Barn built its America 250 campaign: 'The cowboy is the ultimate symbol of patriotism'
Boot Barn launched 250 Strong, a digital storytelling campaign built around six athletes and shot at LF Ranch in Augusta, Montana. It was timed to the United States semiquincentennial, the 250th anniversary of the Declaration of Independence marked on July 4, and it puts the cowboy at the centre of the celebration. "Since its founding, America...
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BusinessMember
On aims for further growth, sets new targets for 2029
Swiss sportswear provider On Holding AG presented its new financial targets for the period up to 2029 on Tuesday, ahead of an investor day. The company also confirmed its current annual forecasts. For the next three years, On is aiming for average annual sales growth in the high teens on a currency-neutral basis. This should bring total sales in...
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