The Swarovski Collective sponsorship will, this season, again be supporting a host of design talent for A/W 12.
Carefully selected by the house on the basis of their creativity and use of crystals, designers to be sponsored, both from here and across the pond, include Rodarte, Jason Wu, Giles, Erdem and Mary Katrantzou.
"Swarovski's crystal technology has allowed for endless experimentation and continues to break boundaries within the fashion industry," said Nadja Swarovski. "This season I am proud to deepen our existing relationships whilst also inviting new talents to imaginatively fuse crystal within their designs."
The group of nominated designers will showcase pieces at London and New York Fashion Week.