Proenza Schouler launching swimwear

Monday, 09 June 2014
Proenza Schouler, designed by duo Jack McCollough and Lazaro Hernandez, are branching out into swimwear after signing a licensing deal with Swimwear Anywhere, which also works with Michael Kors, Tommy Hilfiger, Juicy Couture and DKNY.

The range, unveiled during the brand’s resort press previews in New York, features 20 styles and includes bikinis, one-pieces, and cover-ups inspired by the designer’s archival prints.

“We have wanted to do a swimwear collection for a while,” the designers told WWD. “We have always been influenced by surf culture and being outside in nature — the ocean has been a constant source of inspiration. The idea of doing swimwear was a natural evolution for us, and many of the pieces are inspired by runway looks and archival prints from past collections.”

The collection, which is also being distributed by Swimwear Anywhere, will roll out in October and will be priced from 245 to 475 dollars.