Italian ready-to-wear brand Marni is focusing on expanding its menswear after the recent appointment of Tomorrow London as its global distributor. After the success of its last few seasons, the company has seen strong sales of its knitwear and separates, Marni announced a 10 million euro wholesale strategy over the next three years.
Marni's chief executive Gianni Castiglioni said its menswear is its strongest growing division of the business and aims to be in 250 stores worldwide. Menswear currently represents 3 percent of the company’s 130 million euro turnover.
Marni will open dedicated men’s stores this year with one in the Meatpacking district of New York and one in Shanghai. The company will also develop its midseason women’s offer that is currently is dominated by its mainline apparel (72 percent of turnover).
For pre-fall 2014 it has presented Marni midseason for the first time and it is making a major commitment to pre-collections going forward. The lines will in future be shown at its New York headquarters that is planned to debut next year.