Louis Vuitton's trunk exposition in Moscow raises concerns

Wednesday, 27 November 2013
French luxury brand Louis Vuitton is poised to open an exhibition in Moscow on Friday, in the historical Red Square, which has caused a series of politically sparked arguments concerning the located of the exhibit.

The fashion house, owned by LVMH, constructed a huge chest that resembles the luggage piece the late Prince Vladimir Orlov had in the early 20th century, to commemorate the 120th anniversary of the luxury Gum shopping center, where Louis Vuitton has its Russian Flagship store.

According to Bloomberg, a law maker from president Vladimir Putin's United Russia party want to remove the Louis Vuitton exhibition from Red Square as it eclipsed Lenin's tomb, which is on display. Alexander Sidyakin, member of the State Duma registered an official complaint and questioned if LVMH was in violation with the country's advertising laws with the construction of its giant luggage trunk, covered in Louis Vuitton's logo and trademark.

In his complaint, Sidyakin stated that the exhibition was “unnecessarily huge” and due to its location on the edge of the Resurrection Gate, it obscures “the architectural appearance of cultual heritage – the Spasskaya Tower of the St. Basilś Cathedral,” as well as the Kremlin towers. He added that such blatant company advertisiment is not allowed a Unesco World Heritage site.

The exhibition is set to run from the 2nd of December to the 19th of January 2014 and will also celebrate the long history that the fashion house has with the country and is set to showcase famous world travelers and is titled 'L'Ame du Voyage.'

Visitors will be able to learn the Louis Vuitton family history and the history of the fashion house over the years. Sp far Louis Vuitton has declined to comment on Sidyakin complaint. The French fashion house current operates five stand alone stores in Russia.

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