Jimmy Choo partners with Rob Pruitt

Tuesday, 17 April 2012
Luxury footwear label Jimmy Choo is collaborating with contemporary artist Rob Pruitt to create a capsule collection for the Cruise 2013 collection. The range of accessories will include shoes, handbags, and small leather goods, which will all reference Pruitt’s playful art style.

Jimmy Choo has a history of working with contemporary artists, last year the luxury brand worked with Nan Goldin for its Cruise 2012 Icons collection, and it has previously collaborated with Marilyn Minter and Richard Phillips.

Pruitt, who emerged on the New York art scene in the late ‘80s, is known for his particular brand of iconoclastic wit and visual exuberance and has exhibited his glittering panda bear paintings and sculptural blue jeans artwork internationally.

Jimmy Choo Creative Directors Sandra Choi and Simon Holloway said: “We were captivated by Pruitt’s energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.”

The range will roll out across Jimmy Choo stores and online from November.

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