The partnership will see Hunter sharing a series of curated video content from its live show using Grabyo’s real-time video technology, which has previously been used for a number of major sporting and music events including Wimbledon and the World Cup.
The instant, short form video clips on Twitter will be optimised for mobile and will also utilise geo-targeting technology to push out specific content depending on a user's location. This will allow more climate and market relevant content to be sent to Hunter’s key territories, during the course of the show and beyond.
For instance, someone in London will be more likely to receive a video of a key look from the Hunter collection as it hits the catwalk, while someone in a warmer climate will receive content featuring the brand’s lightweight offering.
In addition to video edits on Twitter, there will also be extended highlights and exclusive videos on Facebook and Instagram, and the Hunter Original show will be live streamed on YouTube.