H&M launches Studio collection in NYC

Friday, 15 August 2014
H&M will launch its new Studio Fall 2014 collection by collaborating with actress Kata Mara and stylist Johnny Wujek to curate its windows in New York.

H&M stated Mara and Wujek's vision for the window design will focus on their personal style and a love for New York City and feature black and white photography along with light projections.

H&M Studio is the new name for H&M's key fashion looks, shown on the runway during Paris Fashion Week. With its own dedicated design team, the Studio line is more fashion focused with statement pieces. The company stated availability would be limited, although considering the number of stores the business operates, that would remain to be seen.

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