French Connection launch international language sites

Thursday, 13 March 2014
French Connection is launching international language websites to gain a greater foothold in the European market.

The first will be a German website, followed by two others.

French Connection chief executive Stephen Marks told Retail Week: “We’re not in Europe in a big way and we’re looking to open own-language sites."

French Connection’s online business grew 8 percent in the year to January 31 and now represents approximately 20 percent of group retail sales.

Marks added that French Connection, which has 70 stores, plans to begin opening domestic stores from September but declined to give more information.

French Connection said its operations in Hong Kong and China have been trading well and it will open four more stores this year.

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