Marc Jacobs has appointed British designers Luella Bartley and Katie Hillier as the design director and creative director respectively, of his Marc by Marc Jacobs collections.
Hillier, who is best known for her bags and accessories, has been a part of the Marc Jacobs team for several years as a freelancer. Bartley, who folded her own label in 2009 after citing financial difficulties, will now be looking after the brand's ready-to-wear.
"I am very excited to have Katie here in her new role," Marc Jacobs told WWD. "Her creativity and energy inspires me and everybody she works with. She is a great leader. She is a team player and a great friend to Robert Duffy and me."
The Marc by Marc line is a younger label to the Marc Jacobs mainline and was founded in 2000 by Jacobs and Duffy. Duffy has admitted it has become "a bit stale", according to the Daily Telegraph. "The competition has become too great," he said. "We have an issue with the ready-to-wear. I knew it because I pay very close attention to company-owned retail stores and I knew what was happening. We started out really strong in denim, and then we just let it go. We rested on our laurels and it hurt us."
The appointment of the Hillier and Bartley comes a year after Liz Fraser joined the brand, telling Duffy that she needed to "change everything" to reinvigorate the label.