Italian fashion designer Giorgio Armani is to support some of Italy’s new generation of designers with a new initiative that will allow emerging talents to showcase their collections in his Armani/Teatro theatre in Milan.
The first designer selected to use Armani’s theatre on Via Bergognone will be menswear designer Andrea Pompilio, a former winner of the prestigious Who’s On Next fashion prize. Pompilio will showcase his Spring/Summer 2014 collection during Men’s Fashion Week in Milan later this month.
"We need concrete actions to support Italian fashion, initiatives that give more strength and a feeling of novelty to Milan's Fashion Week," said Armani. "It is for this reason that I decided to make my theatre on Via Bergognone available for the fashion shows of some of the most promising designers, who can count on my building's technical services.”
Each season the space will play host to a different designer as part of the long-term programme, the next will be during the womenswear shows in September.