The website, which sells luxury labels for children including Ralph Lauren and Marc Jacobs, has seen significant growth since its inception in 2007.
Rory Stirling, investment manager at MMC Ventures, said AlexandAlexa had seen significant growth since it launched in 2007. He added: “AlexandAlexa has a strong track record in the retail sector and we look forward to driving international expansion and taking the business to the next level.” Through international expansion the company is forecast to turnover £40m by 2014.
Alex Theophanous, founder and chief executive said he was “incredibly excited” to see the website develop into a global brand in such a short period of time. He added: “We continue to take an active role in leading the business with the strong management team and we are confident about accelerating the brand proposition further, over the next five years.”