Adidas to open Creative Studio in Brooklyn

Thursday, 25 September 2014
German sportswear retailer is preparing to open a new design studio in Brooklyn, New York, early next year, which will be aimed at “exploring design direction” and will be led by three new designers, tapped from Nike.

The Brooklyn Creative Studio is said to be a “small but essential operation,” spearheaded by former Nike designers Denis Dekovic, Marc Dolce and Mark Miner who will also join the company early next year.

Dekovic brings with him over 20 years of experience in footwear design across soccer, women’s, snowboarding, basketball and tennis. Dolce is a retail veteran in footwear design, with experience across basketball, training, running, women’s and lifestyle sectors, whilst Miner is a footwear designer and has experience in running, women’s and basketball.

Together the designers will lead a team of cross-discipline creatives which will explore and develop new brand concepts. The design studio is thought to be part of the German sportswear retailer's scheme further develop its presence throughout the US and better connect with its overseas consumers.

“This facility will be an open-source creative center allowing us to connect and collaborate with consumers in a way we've never done before,” said Adidas global creative director Paul Gaudio, in a statement. Adidas hopes that its new design studio will serve as a cultural contact point in the US and help connect the brand to sports and street culture.

The exact location and details surrounding the studio's official opening have yet to be announced.



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