British lifestyle brand Wedgwood, the new principle sponsor for the British Fashion Council’s millinery showcase, Headonism has launched a new creative initiative, ‘Project Tea Cosy’ ahead of the event.
Wedgwood, known for its bone china, has invited each of the four Headonism milliners - Awon Golding, Lizzie McQuade, Emma Yeo and Keely Hunter, to create a contemporary and unique tea cosy for a one of its teapots.
The designers visited the Wedgwood factory in Barlaston, Stoke on Trent, and were given access to the Wedgwood pattern and china archives to inspire their one-off tea cosy, which will be displayed within the Designer Showrooms during London Fashion Week in September.
Wedgwood marketing director EMEA, Sally Warmington, explained: “In inviting the Headonism Milliners to participate in Project Tea Cosy, we offer them the chance to explore the inspirational skills and craft of Wedgwood.
“We are looking forward to seeing them apply their own design flair and creative skill to a piece that embraces an iconic ceramic form: the Wedgwood Tea Pot. It’s a perfect fit: a tea cosy is to a tea pot what a hat is to a head!”
BFC Headonism launched in 2009, during the BFC’s 25 year celebrations by Mayor of London, Boris Johnson and is curated by Stephen Jones OBE. The showcase runs alongside London Fashion Week from September 12-16.