Victoria Beckham to launch Icon range

Tuesday, 05 February 2013
Fashion designer Victoria Beckham is launching a new collection, Icon, which will be available to buy exclusively on the brand’s new e-commerce platform that is set to launch later this month.

The debut collection will feature the designer’s favourite past-season ready-to-wear dresses, selected from her first season, spring/summer 2009 onwards.

The seven archive dresses will be reworked in classic colours and fabrics, and new styles are expected to be added throughout the year, and prices will start from 1,000 pounds.

Explaining the new line, Beckham said: "Together with my personal edit of the s/s 13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that’s very special to me.

"I introduced Icon in response to requests for designs from customers as far back as my first collection: I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics. I hope these updated styles will become unique limited-edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow."

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