Business

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

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Fashion

I have the best job in the world - Designer of the Year Wes Gordon at American Image Awards

The American Image Awards welcomed leaders and advocates across the apparel and footwear industries on Tuesday night for a gala dinner of halibut, specialty cocktail, the Dusty Rose, and an awards ceremony in the auspicious Gotham Hall which is celebrating its centenary this year. Todd Snyder sipped champagne and chatted near the bar, having...

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Management

Veesual raises 7.5 million US dollars and announces US expansion

Veesual, the Paris-based AI-powered virtual try-on platform for the fashion industry, has closed a 7.5 million US dollar seed round led by AVP (AXA Venture Partners) and Techstars. The investment will accelerate the company's plan to expand into the US market by opening its first US-based office in New York in 2025, recruiting senior US talent,...

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Fashion

FW24 Fashion Month’s top influencers include K-pop stars

As previously reported by FashionUnited, according to a report put together by image agency Karla Otto in collaboration with Lefty, the FW24 ready-to-wear runway collections generated an earned media value (EMV) of more than 527.5 million dollars. In the report, the two agencies published the results following their analysis of Instagram posts...

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