The day has already been circled in the calendar: February 26, the day that Topshop opens it first European flagship store in Amsterdam, the Netherlands. The arrival of the British high street chain will be celebrated with the launch of a limited edition collection consisting of five items for Topman, which will be exclusively available in the flagship store.
The limited edition line consists of a mix of jersey t-shirts and sweaters which honor the city of Amsterdam. In addition, Topshop Topman has teamed up with Dutch designer Michael van de Hamm, who has designed an iconic print which will be printed onto a limited edition canvas bag to celebrate the new store. The debut flagship is located on the Kalverstraat, spanning 1,170 square meters spread over three floors which will offer the complete ranges for Topshop, including its Unique catwalk collection and Boutique line as well as Topman's premium LTD collection.
"The launch of our first European store is the start of a very exciting expansion plan across the continent," said Sir Philip Green, CEO of parent company Arcadia Group. "Amsterdam is an international city, with a burgeoning new fashion district and style conscious customer, so it feels like the right time to be here. Topshop Topman are unique in their offering, especially with the complimentary Style Service on offer."