Arcadia brand’s Topshop and Topman will launch dedicated “brandshops” on German website Zalando in September to offer its trend-led fashion to selected European countries.
The two retailers will offer new selections every two weeks across its clothing, shoes and accessories collections, which will be sold to customers across continental Europe with an emphasis on Germany, France and the Netherlands. To make the two brands more accessible than ever across Europe customers will also be offered free delivery and returns.
David Schneider, Zalando co-founder, said: “We’re very excited to announce our collaboration with Topshop and Topman, as we consider these brands to be a perfect match for Zalando.
“Through working with brands as trend driven as Topshop and Topman are, Zalando gains momentum as the leading online fashion destination providing the right styles for our fashion-conscious customers in Europe.”
To launch the collaboration, Zalando is collaborating with 12 international bloggers, to showcase both Topshop and Topman’s Autumn/Winter 2014 collections.
Topshop and Topman will be available at Zalando.de from September 2014; the online retailer will not be offering the brands via its UK website.